Social Network - Another Great Marketing Medium? 1

Social Network - Another Great Marketing Medium? 1

With so much interest in how social networks function, one begins to wonder when there is marketing potential within these social networks?

I"ve been watching social media for some time now. In reality I am a part of numerous social network internet sites including and just...

There"s been a virtual explosion of social-networking web sites before year or two. Even the major people like Google, Yahoo and MSN are getting into it.

With so much interest in how social networks function, one begins to wonder when there is advertising potential within these social networks?

I"ve been seeing social networking for a while now. The truth is I am a member of various social network sites including and just to name two.

I joined partly because I wanted to see what these were, but more to the point to see on SEM what effect social media would have in the coming years.

I have been an associate of various services for quite a while and the reach these sites have is amazing.

For example, from my LinkedIn network of seven people I have an extended network of over 12,600 people.

That is amazing - I am just a click or two away from close to 13,000 other people who share my related interests ranging from what I like to watch o-n TV to work I could provide for them.

Through their connections and my connections, I"m related to people including the American Cancer Society, to Sun Microsystems to the University of Texas to Google. Get additional info on a partner wiki - Navigate to this web site: tumbshots.

But what advertising opportunities exist for Social-networking?

Well, let us look at MySpace.

MySpace is one of many top sites on the net today. It racked up 9.4 billion page-views in August 2005 (over Google) and new users are signing up in a mind-boggling rate of 3.5 million a month.

MySpace is typical of where todays 18-30 year old goes to manage their electronic life. It allows users to post photographs of themselves and their friends, produce a blog, record a common groups, view and share videos, suggest things you can do and lists a set of people they consider friends. It"s on this "Friends List" where most of the opportunities lay.

All thirty million-plus customers of MySpace have a friends site that lists people that person considers their friend. This really is a listing of individuals who they are interested in speaking with and about, as well as hearing from on a normal basis. When you put somebody as your friend they can send you emails, discuss your pictures, study your websites, as well as abandon messages that you can then tell the others. This is a chance for instant feedback about you.

The ability to include friends to your page is key for marketing to MySpace customers. According to Courtney Holt, mind of new media and strategic advertising at Interscope Records, "This technology is growing up without having ever observed programmed media. "They don"t think in terms of-the record, and they do not think in terms of a TV schedule. They think when it comes to TiVo, P2P, AOL, and obviously MySpace.

You can see how this may develop.

Let"s say you develop a MySpace account to fairly share your service or product. You weblog about it and look for others that could share your interests.

You then invite them to be your friend. If they turn into a friend you begin your "comfortable offer" pitching your product in their mind.

They begin blogging and discussing it, as they grow to appreciate it. Soon thousands or even thousand of people are talking about you and your product or service.

Don"t think this can work?

I want to give you some examples. There are numerous groups who have gotten their start MySpace. This refreshing essay has several compelling lessons for the inner workings of this viewpoint. By just hosting some of their music on the web and blogging about them-selves they created a following. Soon they"d document deals and contracts arranged.

Needless to say to make use of services like MySpace you-need to have anything this target market needs. If you don"t then you probably should not put an excessive amount of effort in to MySpace.

But that does not mean other social-networking opportunities ought to be overlooked. As I mentioned above, LinkedIn is more of an expert introduction service. Clicking your certainly provides suggestions you can tell your family friend. If your product or service meets here then by all means explore it further.

And you"ll find the others as well. Companies including Yahoo!s MyWeb, Flickr, and more.

If you have ever wondered what other online possibilities could be available, con-sider social networking. Discover further on our favorite related paper - Click here: Maybe it"s the next great website marketing channel..

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